COMM421: Mass Media and Society

Welcome to the Spring 2009 edition of Mass Media and Society.  Here is a link to your course wiki page.  Remember that you need to log in to post to either the wiki or the blog!

Sunday, February 8, 2009

Week 4: Technology and the Internet: Social Change


            In the book, The Problem of the Media, it states that “Media and technology are so closely wed that media sectors are defined by the differing technologies they employ.  It is clear, too, that differing media technologies have distinct effects” (McChesney 211).  These media technologies cause extreme social transformation.  An example of one of these technologies would be the World Wide Web.  The Web is a layer of system upon system, an amazing array of technologies that all work together to deliver a world of communication to the user”.  These technologies are a part of our everyday lives: You Tube, e-mail, banking, shopping and so on.

The internet has had such an enormous impact on society that people can't seem to remember how to live their lives without it.  Today, the internet is so widespread that it touches every part of our daily lives.  It has changed how societies communicate, distribute information, earn money and even fall in love.  Even though the internet has created fascinating opportunities and advances, one might stop and wonder if it is corrupting our society. 

Technology defiantly has its benefits such e-mail, but also has its costs such as loss of jobs.  “As the world becomes smaller, and technology replaces manual labor, an entire sector of jobs has disappeared, creating a new underclass in our society”.  Before the technologies of today, people did manual labor, which guaranteed jobs.  How technologically advanced is our society going to get?  Are we, as a civilization, making an effort to fill the holes left by hi-tech expansions?  We need to think about the downside of technology and not just pay attention to the obvious benefits. 

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