COMM421: Mass Media and Society

Welcome to the Spring 2009 edition of Mass Media and Society.  Here is a link to your course wiki page.  Remember that you need to log in to post to either the wiki or the blog!

Monday, February 2, 2009

Extra Post: Superbowl Commercial - Branding

I saw this commercial during the Superbowl last night and thought it was interesting. It's a new Anheuser-Busch commercial featuring the famous clydesdales. It's basically the story (told by a clydesdale) about the horse's ancestor migrating from Scotland to America and not being able to fit in until he joins the Anheuser-Busch clydesdales. It ends with the inspirational "all American, proud to be so" message. I thought it was interesting because In-Bev, a foreign company, recently proceeded with a hostile (hostile for the consumers and employees, not so much for the owners making buku bucks on the sale) takeover of the Anheuser-Busch corporation. So, now, to cure the hatred that has formed against them, they've put out this commercial saying how they're proud to be Americans, etc., etc. Basically, it's them trying to get Americans who drink Anheuser-Busch beverages to keep buying their products.


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