The previous video shows Beck's t.v. marketing strategy, but HERE Becks tries something new. Interestingly enough, Beck's main site has now joined the "Blogging Scene". The "Daily Different" is their themed blog, that is led by a comedian from London that is the voice of the brand. This idea is building off Miller's Beerblog.com that hit the internet in 2006, but instead of sticking to only beer topics, Beck's is allowing the comedian to come up with his own material, in hopes of keeping it engaging.
I don't think it is the best idea, but I suppose it is better than nothing..I mean what can a beer company really have on their site anyway?
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